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Filter the 'noise' in reports

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Hello,

 

How do determine actual intentional web traffic vs. all the noise in the background for a particular user. I did a report showing the time and full urls but trying to determine if the user was actually browsing the web at the time in question is the hard part. I see a bunch of ad. links going to nothing and a few Google specific urls pointing at ip addresses.

 

Any help is much appreciated.

Thanks.

 


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